Sunday, October 7, 2012

China Beating U.S. In VW Luxury Vehicles Market

For Germany’s Volkwswagen Group, China has now surpassed the U.S. in sales of the auto makers luxury models.


The day when the big multinationals look as much to, if not more to China is upon us.

Buick is mostly in business because of China, the leading buy of that GM model, and the No. 2 economy has long beat the U.S. as the global auto market to be in.

For the Volkswagen Group, that means China is the fast becoming the lead buyer of their Bentleys and Porsches.

Jimmy Jin, head of Market Intelligence for Volkswagen in Germany, said both of those VW will see more sales in the U.S. this year.

Bentley is a VW subsidiary, and Porsche owns a controlling stake in Volkswagen.

Sales in China of vehicles from VW Group subsidiary Lamborghini topped U.S. sales in 2011.

“The luxury brands sell well these years in China because of new wealth,” Jin told China Daily on the sideline of a Chinese business delegation’s visit to Germany.

Lamborghini sales in China are expected to come in the same as last year at 400 units, while Bentleys sales will overtake the U.S. this year with around 2,300 units sold compared to 1,779 last year.

The top three markets for Bentleys are the U.S., China and the UK. As for Porsche, China is close to taking over the U.S. as the lead market if sales top 31,000 vehicles, Jin told China Daily.

In 2011, the top three Porsche buyers were all in the U.S., China and Germany.

VW had the fastest growth rate in the Chinese market from January through August, with 1.7 million vehicles delivered.

forbes.com

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